A small piece of technology
with infinite possibilities

Potential Use Cases

Product Information

  • Manufacturing Date
  • General Tire Information
    (Example)
  • Electronic Leaflet
  • Tire Serialization
    (production information)

How To / Help

  • Mounting Video Instructions
  • Correct Rotation Direction
  • Pressure Calculator
  • Individualized Storage for Pressure Settings
  • Theft Protection

Marketing Campaigns

  • Pre-purchase Information
  • Tire Replacement Upsell
  • Consumer Registration
  • Bike Setup Information

How it Works

  • 1
    Consumer Scans the Chip
    (to connect and to engage
    with the brand directly)
  • 2
    Analysis Software
    (who scanned, which product and where)
  • 3
    Act on Insights
    (context relevant content,
    scenario specific engagements)

What are your ideas?